Spotify Marquee

What is a Spotify Marquee?

Spotify Marquee is a paid, full-screen, pop-up recommendation tool within the Spotify mobile app that promotes new releases (singles, EPs, or albums) directly to potential listeners. It targets users based on their listening history—ranging from casual listeners to lapsed fans—with a "new music for you" message, driving direct engagement and saving behavior

 

Spotify Marquee requires artists to have at least 5,000 streams in the last 28 days in one of the eligible, targetable, or specified countries. (e.g., US, UK, Canada, DE, FR, AU, MX). Other requirements include at least 1,000 followers, a minimum $100-$250 USD budget, and a new, not-previously-released, non-remix, and non-compilation, song or album. 

 

Key Requirements Checklist

• Artist Data: At least 5,000 monthly active listeners (streams) in one of the top 36 available markets in the last 28 days.
• Followers: At least 1,000 followers on your artist profile.
• Budget: A minimum budget of $100 USD (some sources note $250).
• Release Type: The content must be a new release (single, EP, or album) that has not been released before, and is not a remix, karaoke, or compilation.
• Timeline: Campaigns must be booked to start within 21 days of the release date.
• Location: Access to Spotify for Artists with a billing country set to an eligible market. 

 

Important Notes

• Costs: You are only charged for intentional clicks on the campaign, not impressions.
• Targeting: Campaigns can specifically target "active" listeners or "previously active" (lapsed) listeners.
• Campaign Management: You can set up and manage these campaigns directly in the "Campaigns" tab in Spotify for Artists. 

Below is an image of a what a Marquee looks like